Professional identity
As an AI and generative models enthusiast, I've discovered my purpose at the intersection of design and cutting-edge technology. I like the complexity of the world and enjoy the challenge of integrating AI-driven models into creative processes as presented in my FMP project VIsul. But I'm more than just an AI researcher; I find happiness in having the ability to communicate complex ideas in simple words (cre.ate) and guiding multiple groups with a unique combination of technical, analytical, and aesthetic insights( Birdo, Talkatalk, A-eyes Visul).
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​An endless desire for innovation drives my work. Every project is a chance for me to experiment (zuyd craft), push limits (cre.ate), and foster creative thinking (visul) in everyone around me. I love the vitality and intensity of creative brainstorming meetings (Ta vitality / Ktc), when there are no boundaries and all that's required is to imagine the unimaginable, like I did in the on the move project.
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​My aim is always to foster an open, approachable environment. Understanding and empathy underpin my interactions, whether it's an in-depth discussion about the future of AI in design (A-eyes /Visul) or a light-hearted chat over coffee (personalised shoe). I attempt to customise my communication approach to the different requirements of the individuals with whom I interact, guaranteeing inclusion and mutual respect (personalised shoe, cre.ate, Volta & talk a talk).
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​I have a knack for spotting the extraordinary in the ordinary, like using taste in a design methodology (Cre.ate). The seemingly mundane becomes a canvas for creativity and innovation under my purview. I bring this mindset, combined with a thorough approach to user research, to transform wild ideas into tangible, impactful solutions. My motto? Be spontaneous, flexible, and embrace a bit of chaos. It's through this controlled fuzzy phase that the most revolutionary designs are born.
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​I'm not just a designer or a researcher; I'm a facilitator of ideas, a guide through the complex labyrinth of creativity and technology. I aim to motivate, inspire, and bring together experts from diverse fields, in pursuit of a more inclusive and innovative future in design.
Vision
In an increasingly technologically driven society, my ambition is to use the potential of AI to weave a new narrative around design, one in which humanity is important, not as a collaborator but as the focal point (visul). My objective is not just to impact change, but to spark a design thinking revolution in which the Good AI ethos is generally adopted, deployed, and utilised for empowerment (a -eyes, Visul).
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​I aspire to democratise technology via my design work. AI should not be an inaccessible tool exclusively available to a select few; rather, it should be a catalyst for equality, a force that breaks down boundaries and makes technology accessible to everyone. I see a future in which artificial intelligence is more than simply a simplicity gadget, but a tool that actually enhances lives, empowers people, and grows societies.
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​As I see it, the future of design will be influenced by the seamless combination of AI and human creativity. In this context, I view myself as a transformational spark. My role is to question and inspire a new generation of designers who will push the frontiers of what is possible. My role as a facilitator is to demonstrate how AI may be a partner rather than a threat to the designer.
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​I attempt to blur the lines between the tangible and the intangible, the physical and the digital, and the human and the AI in my work. Each design will include a message, and each creation will be a manifesto for change.
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"I am not designing for the world as it is,
I am designing for the world as it could be."
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This is the change I hope to bring about, this is the future I want to create. My journey is not just about creating aesthetically beautiful designs; it is about using design as a language, a medium to communicate, inspire and touch lives. To create designs that make life not just easier, but better. That is my vision - to create a world where good AI is not the exception, but the norm.